5 Essential Website Design Tips for Small Businesses
Are you looking for ways to attract your target audience to your website? Do you find yourself struggling to create a website that converts noteworthy growth? If so, then you need a few website design tips to get yourself going.
Perhaps you're a small business owner that's launching a site for your new company. Maybe you're revamping your brand. Whatever the case might be, designing your website the correct way is essential.
See below for a list of tips and tricks that you should use while designing your small business's website. You can use these tips as a foundation for your entire digital marketing plan moving forward.
1. Prioritize Its Mobile-Friendliness
It's happened, people. As if smartphones didn't rule the marketplace already, they've now changed the way that we browse the internet from now on.
For the first time, more people are using their smartphones to browse the internet more than their desktops or any other device. That's 52.6-percent of all web traffic, to be exact.
When designing their website, many business owners think about things from a desktop's point of view, since that's what they grew up on. However, we need to shift that focus.
If over half of the population is using smartphones to browse, then it's safe to say a good portion of your target audience is as well. If not all of them.
Mobile-friendly websites, for those of you unfamiliar with the term, are when a site can conform its layout and content to fit the screen of a smartphone. That's when you start to see the "hamburger menu icon" as most people refer to it.
The opportunity to shop on a mobile phone is important to all of your customers. You need to make sure that your website, and the products on it, can be streamlined with just a few clicks.
2. Search Engine Optimization
Search engine optimization (SEO) is of vital importance to any small business that's looking to establish an online presence.
In a flooded marketplace, it's virtually impossible to peek your head out of the crowd without a legitimate SEO strategy.
Put yourself in the shoes of your target buyer for a second. If you have a question or need to find a local service to help you with an issue, where do you go? We'd venture to guess a large portion of you answered "Google.com".
That's why search engine optimization is so crucial. It allows you to bring your target audience to you, rather than actively reaching out to them.
SEO, in its simplest definition, is when you gear your website and its content to make it more attractive in the eyes of search engines, such as Google.
Many different aspects go into making a site SEO-friendly, such as:
If you want to build your passive income, then this is a great place to start. Read our article on 13 useful local SEO tips for small businesses to give yourself more directly.
- Your site's mobile-friendliness
- Keyword optimization
- Link building (internal and external)
- Creating high-quality content
- Navigation on your site
- Site loading speed
- Intentional content
3. Create Strong Call to Actions
What's the point of spending all of this time, energy, and money on building a website if you won't provide your site visitors with concrete next steps?
Far too many small business owners avoid the direct calls to action because they fear the site visitors thinking that they're being too pushy. But here's the truth: clients want to be told what to do.
If they take the time to read/watch/hear your content, then they'd like to know what to do next.
The call to action doesn't have to be anything complicated. Just create clear and concise ways of pointing site users to your product pages, online contact forms, and so on.
Once you get into the habit of creating a strong call to action, your website will become a self-producing, passive income machine.
4. Get Rid of Clutter
Nothing scares a client away faster than a website that's filled with clutter. While many small business owners think a client wants to be flooded with as much info on their site as possible, it's actually the opposite that proves to be true.
Less clutter allows your customers to quickly scan your site and click on the pages or links that can help them solve their pain points. If there's too much content, they'll get overwhelmed and hit the back button, never to return.
Studies have shown that a website only has 15-seconds before a client leaves the site. If your content isn't concise enough to deliver a call to action within that frame of time, you're losing clients.
5. Limit Your Pages
You want your client to have everything that they need. We get that. But too many page tabs can leave your customers confused and, again, clicking the back button before they give your brand a chance.
For that reason, it's best to keep things simple and limit your pages. Only create a new page tab if it's necessary.
Think about things such as an About Us page, product pages, contact us page, testimonials page, a page listing your services, and a blog to start.
Use These Website Design Tips for Your Small Business Site
Now that you have seen 5 essential website design tips, be sure to use these as you design or edit your small company's site.
Be sure to read this article for more information on the 5 ways that you can design your marketing strategy to succeed.
For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further.