5 Social Media Platforms That Your Business Should Be Using

More than half of the entire world population uses social media. Because social media is so accessible, it makes it the perfect tool for businesses in any industry to target their customers, build brand awareness, and increase revenue. 

However, many businesses do not know where to start or which platforms are best to use to grow their business. Do you want to learn more about social media marketing? Keep reading these top 5 best social media platforms for business. 


1. Facebook

Although many people think Facebook is outdated, it is one of the best social media platforms you can use for marketing. As of 2021, Facebook has 2.7 Billion users, making it the most widely used platform. 

There are many small businesses that utilize FaceBook for advertising, sponsored posts, and pay-per-click marketing. If you are looking for an easy way to reach out to your target audience, Facebook is the place. 

With targeted advertising, you can easily find people who fit your exact requirements, whether it includes age, gender, and more. This way, you will get the most out of your money when you are paying for advertising online. 

It is also great because it has such a huge audience reach. In fact, Facebook has 1.7 billion active users each day. 


2. Instagram

Instagram is another great platform that you can use to grow your business. Although it is owned by Facebook, they are completely different social media platforms. 

Instagram is great, especially for small businesses, as it is easy to create quick content and start conversations. It is also easy to gain a lot of followers by using hashtags, making reels, and more. 

Because Instagram is a more visual platform that is now focusing on videos, it is important that you create unique content for your brand that showcases your products and finds ways to capture the attention of your target audience. 


3. LinkedIn

Many people consider LinkedIn to be a more professional version of social media. While it was primarily used for networking and recruiting in the past, it is now being used to create discussions with other business members and customers. 

This is a great platform to share long blog posts and other articles, which is also helpful for your SEO. If you are looking for a way to make yourself known within your industry, LinkedIn is a great way to do this. 

A helpful feature of LinkedIn is that you can join groups that are specific to your industry. This makes it an easy way to ask other business owners questions and give answers to others. 

You can also expand your team by posting about job openings on your LinkedIn profile!


4. YouTube

YouTube is a great social media platform for many businesses, but it may not be a great option for any industry. This is because YouTube requires much more effort and experience than other social media platforms. 

While it may be easy to gain followers and connections on Instagram and LinkedIn, it can be harder to find subscribers on Youtube. 

One helpful strategy that can help you gain traction on YouTube is by using it in conjunction with your other social media platforms. Because Instagram is used to share quick videos that get the attention of your target audience, you can share longer videos on the same subject on YouTube. 

You can invite your viewers on Instagram to check out your YouTube page to learn more about the topic. 

If you are interested in learning how to use YouTube for your business, it is important that you take your time to create high-quality materials with high-quality equipment. This way, users will be more likely to watch your entire video. 

Finally, you can use YouTube ads if you do not want to make videos for your business. This is a great way to increase your business revenue and to gain more impressions online.  


5. Twitter

Finally, you should consider having a Twitter account for your business. This is one social media account that differs from the others. Rather than focusing on sharing content and connecting with your target audience, Twitter is used to share important news and opinions with your followers. 

It can be a controversial platform, but it is great for creating engagement. It is easy for users to retweet your content and share it with others on the platform. If you are considering using Twitter for your business, it gives you a great opportunity to share big changes that are happening within your business. 

You can also share links to news releases and other important information for your company. 

However, one thing that makes Twitter so great is that you do not only have to share content about your brand. Many companies gain popularity on Twitter by sharing fun and engaging content. For example, Wendys is known for the witty comebacks that they share on Twitter. 

By making your content unique, you can stand out from your competition on Twitter. 


Learn More About Marketing and Social Media Platforms Today

When you are looking for ways to grow your business, it can be difficult to learn how to use social media for business.

However, it is no longer something that businesses can ignore! By utilizing each of these business social media platforms, you can find easier and more effective ways to connect with your target audience online. 

Do you want to learn more about marketing and social media? We can help! Check out our other blog posts to learn more about digital marketing trends, how to build your brand, and more.