How To Show Up On Google Search: Setting Up Your Google Business Page
In fact, about 93% of online activities
begin on a search engine. Unfortunately, about 75% of searchers don't look beyond the first page of results.
Learning how to show up on Google search can help you generate more website traffic. As you increase traffic to your site, you can also increase leads and conversions. Otherwise, you could end up falling behind your competitors.
Instead of attracting site traffic, people might forget about your business altogether.
Want to learn how to show up first on Google search? Here are a few tips that can help. With these tips, you can boost your brand awareness and
Get started with these tips today!
Your Google My Business Listing
In order to learn how to show up on Google search, you need to create a well-rounded search engine optimization (SEO) strategy. SEO allows you to optimize your website content for search engines. A complete SEO strategy involves on-page and off-page tactics.
For example, you can boost your search engine ranking by improving your local SEO strategy. Local SEO allows you to focus on consumers who are already near your business.
There are multiple ways you can develop a local SEO strategy.
First, consider updating your Google My Business (GMB) listing. Your GMB listing should appear at the top of a Google search when someone looks for your business. It takes up prominent space on the right side of a search page.
Your Google My Business listing will display helpful information about your business, including your:
Consumers can click on your GMB listing to call your business directly or get directions to your store.
If someone searches for your product or service, your listing might appear in the Google Maps 3-pack. The 3-pack appears at the very top of a Google page. Your business will display on a page beside other local businesses.
Aiming for the 3-pack will help you stand out from your competitors. It can also boost your brand's credibility in the industry.
Consumers won't have to scroll through organic websites on a search page. Instead, they'll see your business before anyone else's.
Why does learning how to show up on Google search with local SEO matter so much?
For starters, it can help you attract high-quality leads. Instead of attracting any
consumer to your business, you can focus on the ones most likely to become paying customers. Local SEO allows you to focus on locals who already have an interest in your product or service.
You don't have to waste time trying to convince someone who doesn't need your product to buy it. Instead, improving your ranking will help you key-in on ideal customers. Then, you can leverage their existing interest in your product to boost leads and sales.
About 72% of consumers
who research a local business will visit that business within 24 hours. In fact, 80% of local mobile searches lead to in-store purchases. Focusing on local SEO can help you increase sales, too.
If your business doesn't appear on the first page of a Google search, however, you could lose those customers.
Are your competitors already in the local 3-pack? There's a chance they're stealing your customers. By boosting your ranking, you can improve your brand visibility.
As brand awareness improves, you can stand out from your competitors and start retaining customers to boost your ROI.
How to Improve Your Ranking
Want to learn how to show up on google search first? First, make sure your GMB listing is up-to-date. An outdated address or phone number could cost you leads.
Update your information on other online directories, too. You want to make sure your business information is consistent. Otherwise, you could risk confusing and losing customers.
Next, encourage your happy clients to post their reviews on your GMB listing. Happy reviews will improve your brand's credibility. A customer who is on-the-fence about your business can learn to trust you by reading happy reviews.
Don't forget to update your website, too. Are you mobile-optimized? You can use Google's Mobile-Friendly Test to double-check.
About 82% of smartphone users
check their phones while in a store. Someone might read a review to learn more about your business before deciding to make a purchase. In fact, almost 90% of consumers
trust online reviews as much as personal recommendations.
If you don't have a Google My Business listing yet, sign in to the Google account associated with your business. Then, visit the Google My Business page
and create a page for your business. If a listing already exists, make sure to claim it.
Once you type in your information, you'll need to verify the business is yours. You can use different verification methods, including email, phone, or snail mail.
After verifying your business and getting approved, make sure to keep your listing up-to-date. Ask customers for reviews regularly. You can also post website content on your listing to improve your ranking.
Organic Search Results
You should also consider on-page SEO to learn how to show up on google search.
On-page SEO involves updating your website to ensure search engines can find your content. First, use keyword research to determine what your customers are looking for online.
Then, create content based on these keywords. You can create blog posts, infographics, videos, or polls. As you create content, make sure to share it on your GMB page, too.
You can also use location-based keywords within your content to improve your local SEO strategy.
Make sure your content provides value to your customers. How can you help them? What tips and advice can you provide to make their lives easier?
Google's bots will crawl your site to review your content. If you want to learn how to make your website show up on Google search, make sure Google can crawl and index your site. If you're blocking your site from search engines, it could impact your ranking.
How to Show Up on Google Search: Your Guide to Boosting Your Rankings
Don't fall behind the competition. Instead, make sure consumers can find you! By learning how to show up on Google search, you can boost your ranking to reach more customers.
Instead of lagging behind, you can get a step ahead of competitors to improve your ROI!
Searching for more ways to boost your business? Explore our Newsletter
today for more helpful business resources.