Empathy & Marketing: How Kindness Can Take Your Business Further

Marketing often has the reputation for being a purely business-minded process. Certainly, most marketing strategies are designed to help a company...

8 Digital Marketing Tips for Small Businesses in 2023

If you're looking to grow your business this year, there are a few digital marketing tips that you should keep in mind. Here's what you need to...

7 Digital Marketing Trends Every Small Business Should Know

It's no surprise one of the top activities of today's consumers is scrolling social media.  Because everyone has a smartphone and/or laptop,...

How to Tap Into the Magic of Word-of-Mouth Marketing

Did you know that  92 percent of people admit that they trust word-of-mouth recommendations above any other form of advertising? This statistic ...

How to Create a Business Website in 7 Simple Steps

At the end of 2019, you’d think that every business has a website. Even though 90% of the population is online, that’s not true. About 40% of...