9 Appealing Ways to Gain More Exposure for Your Business Brand
Did you know that about 46% of customers tend to buy from familiar brands?
The more people know, appreciate, and trust your brand, the more they will make purchases from you. If you want your business to be successful, increasing your brand awareness should be a priority.
With proper branding, your business can establish itself as a renowned identity in a crowded marketplace. This will help you target the right customers while letting your business grow its roots exponentially.
Getting more exposure for your business brand doesn’t have to be complicated. Below are straightforward branding tips for increasing your online presence.
1. Define Your Business Brand Identity
Your brand identity is an important factor in your advertising strategy. It’s how customers view your company and relate to your business. Developing a brand identity that promotes your goals, mission, and values can help you establish a decent and authentic position in the marketplace.
When defining your business brand identity, you need to do more than create a logo. To create a strong brand identity, you must start by defining your target audience, your unique value proposition, and your brand personality.
This can help you craft persuasive brand messaging that attracts customers. Additionally, it can help you tell action-provoking brand stories that take your audience on a practical journey they can relate to.
2. Develop the Visual Parts of Your Brand
Crafting the visual parts of your brand is essential in increasing your brand presence. It can help turn your business into a memorable brand.
To develop your visual brand identity start by choosing a color palette and font that represents your business. Your fonts should be readable in print and online.
After picking your fonts and colors, you can design your branded assets such as business cards, websites social media graphics, and email templates. Use your visual elements consistently across all your branded assets to create a cohesive brand image that stands out.
3. Build a Unique Selling Proposition
Whatever your business, there is a higher probability that many other businesses do what you do. Building a unique selling proposition (USP) can be an effective way to differentiate your product or service from those offered by competitors.
With this strong branding strategy, your business can become more targeted in its marketing efforts. It also allows you to speak directly to the more relevant target audience, improving your brand exposure.
4. Highlight the Best of What Your Business Offers
To increase your exposure, you need to position your brand perfectly in front of customers. Adopting the four Ps can help you highlight the best of what you have to offer to potential customers. These include:
Whether you selling products or services, understand the features that make them unique and appealing to your target audience. Ensure your product solves the problem of your target market.
Setting the right price for your products or services is essential for attracting customers and maximizing profits. Consider the costs of production, competition, and the value that your products or services offer the customer.
Once you determine the pricing, employ marketing strategies that reach and persuade your potential customers to purchase your products or services. You can use paid ads, influencers, and more.
Finding a good spot to display your business is vital to convert potential customers into actual customers. This can include physical stores or online marketplaces.
5. Craft a Tailored Customer Service Strategy
Developing positive customer experiences is the foundation of your business brand. While your branding visuals help you create a good first impression, customer experiences build an emotional attachment that can translate to loyalty.
Additionally, customers that have good experiences with your brand are more likely to share their positive experiences with their loved ones. This can lead to a virtuous cycle, where satisfied customers refer others to your business. As a result, you can gain more brand exposure and grow your business.
6. Invest in Advertisement
If you don’t market your brand, you won’t be able to improve your customer reach. Effective advertisement of your business brand can help you reach a wider audience and drive more traffic. Some marketing techniques you can use include:
- Traditional marketing: Using TV commercials, radio ads, and print ads in newspapers and magazines
- Digital marketing: Improve your online presence using SEO, PPC ads, social media, and more
- Out-of-home marketing: Consider billboards, transit ads, and ads in public spaces like shopping malls
- Influencer marketing: Partner with influencers to promote your brand
- Content marketing: Create valuable and relevant content to attract and retain your customers
7. Join the Chamber of Commerce
Getting a Chamber of Commerce membership can help you promote your product and services and gain exposure. With this membership, you can have access to a digital directory. You can feature on these directories, making it easy for your target audience to find the products or services you offer.
Apart from getting listed in the directory, Chambers of Commerce also offers other promotional opportunities for their members. For instance, you can get a chance to advertise in Chamber newsletters or its website.
New members are often given several forms of exposure. You can feature on press releases or other promotional materials to help increase your visibility in the community.
8. Be Consistent, Accessible, and Relevant
Don’t try to be all things to all people. To gain momentum and increase your reach, focus and target your marketing strategies. It will better allow you to share your unique branding message.
What’s more, ensure your business brand is relevant and accessible. You can do this by using a consistent name and message that stays the same in both the online and physical world.
9. Aim to Produce Value
Delivering value to your customers every step of the way will significantly help you to grow a strong and positive brand. You can add value to your brand by providing high-quality products or services.
Innovation can also help. Ensure you advance your products and services to stay ahead of the curve. This can help set your brand apart from the competition and keep customers coming back for more.
Grow Your Brand with the Chamber of Commerce
Becoming a local chamber of commerce member can help you gain more exposure for your business brand. Besides branding a company, it also allows you to connect with other businesses in your community.
Learn more about joining the Allen Fairview Chamber of Commerce.