How to Advertise Your Website in 7 Effective Steps
Having a website is one of the best ways to showcase your business. It acts as a 24/7 salesperson that keeps bringing new customers.
Unfortunately, getting your website online is only the first step. With 1.7 billion sites on the internet, nobody is going to see yours unless you promote it.
If you're wondering about how to advertise your website, this post will help you develop a strategy to help. Below are seven ways you can promote your website that will bring you more visitors.
1. SEO Optimize Your Website
The problem with paid traffic is that it disappears whenever you pause your ad campaigns. You're going to keep cutting into your profit margins if you keep your ad campaigns going. It makes more sense for some companies to focus on free traffic.
On-site SEO will help optimize your website to rank higher in Google. You change the elements on your individual pages to make it more appealing to Google.
The places to start are your page title and meta description. These are the things Google shows to searchers when they see your page. The more your title and description grab their attention, the more likely they will be to visit your site.
You can focus on rich-text snippets when you take care of the basics. Snippets are the blocks of information that show up at the top of search results and next to your search listing. You can grab more search traffic if you grab the position zero search result.
2. Build Backlinks
Your on-site SEO isn't the only thing that determines your Google ranking. The number of links pointing to your website can also increase your ranking.
You can think of a backlink as a vote. The more you have, the more impact it has on how high you rank. Links from higher quality sites will also carry more weight.
If you want to create backlinks, you can start by reaching out to other websites in your industry for links. You can do this through guest posts or by simply asking for placement on existing pages.
You can also increase the chance of getting links by creating sharable content. You do this by creating tools, research, or infographics that other people want to link to.
3. Create a Google My Business Account
You don't want to go without a map listing if you run a local business. If you don't have one, all your competitors are going to show up before you when someone searches for your services. Unfortunately, you don't get a listing automatically.
You need to set up a Google My Business account if you want to show up in your local search results. Google will send a postcard to your local address. Once you get your card, you need to enter a PIN code in your account.
You can start setting up your listing after you enter your PIN code. Make sure to enter your phone number, address, hours of operation, store description, website, and pictures of your store.
Once you finish this setup, you'll be on the map and start getting local search traffic.
4. Create Social Media Profiles
People don't spend all their time browsing random sites on the internet anymore. Much of our time is now spent on social media sites. Reports show that people spend an average of 142 minutes every day doing this.
If you want to promote your site to these people, you need to have accounts on the social media sites your customers hang out on. Spend a few minutes to set up a profile for your company and fill out all your business information.
You want to encourage your customers to like your pages on these sites. When they do, you can start sending them content and deals.
Your goal should be to create content that can be shared easily. When you do, the people who like your pages will share your content and expose your business to new people.
5. Start an Email List
Your visitors may not buy from you the first time they visit your website. It often takes several times for someone to make a purchase decision. The problem is, people can forget to check out your products again.
You can solve this problem with an email list. Make sure you have areas on your website that let your visitors signup for your list.
Once they are on your list, you can send them back to your website by providing them great content and deals.
6. Create Videos
Do you work in a visual industry? If so, you can take advantage of video to market your business.
Figure out the content that people you target are looking for and create video content on as many video platforms as you can. You can create how-to, review, and instructional videos. The more value you can provide to your visitors, the more likely they will be to subscribe to your future content.
Embed all your website links inside your video description. You'll get more visitors to your website as people start finding your video content.
7. Start a Paid Ad Campaign
If you're looking for quick results, paid advertisements are where you should look. One of the most popular ad companies to start with is Google Adwords.
With paid ads, you'll start your campaign by determining your keywords and demographics of the people you want to target. After that, create your title and ad description. To finish things up, set your ad bid and click start.
You may not be profitable immediately with your ad campaign. As you start getting data, you'll be able to optimize your campaign and focus on the demographics and keywords that are converting to customers.
Once you find something that works, crank up your budget, and watch new customers keep coming in.
Now You Know How to Advertise Your Website
It isn't easy to start marketing your website. But now that you know how to advertise your website, you can start putting together a plan to bring new visitors. Make sure to start today so you can start making the most of your site.
Do you want to read more tips for advertising your business? Head back to our blog to read our latest advice.