Integrating Tech Advancements With Culture To Reach Business Goals

There are quite a few elements that contribute to a business’s maturing, but two of the most critical are the effective use of technology and company culture. Better yet, evolution is fast-tracked when you discover and exploit the relationship between the two.  

Integrating tech advancements with culture can help strengthen your team, operations, and connection with external audiences. And that, in turn, will enable you to reach your business goals and grow. Let’s discuss this in more detail below. 

 

Better Use of Data 

One of the best business tech advancements is data collection and analysis. Companies collect data everywhere, all of the time. So much data, in fact, that it’s nearly impossible to manually manage, understand, and pull meaningful insights from it. 

Don’t collect data, and you’re missing out on significant opportunities to strengthen your internal teams, processes, products, and customer and business relationships.

Tools that collect, process, and analyze internal and external datasets are crucial to achieving the culture and business development you’re hoping for. 

 

Internal data 

Internal data is any information generated within and controlled by a business. Employee, maintenance, human resources, operational, and financial information are examples of internal data. 

Internal data is handy for analyzing and solving organizational silos. This is important because all your departments need to be on the same page to offer the best experiences to each customer. 

Collecting and analyzing internal data will help you identify the separations in your business. Then, you can see how those separations affect the customer journey. 

So, you are bridging the gaps between your teams and improving the customer experience by functioning in a more connected, collaborative way.

 

External data 

External data is data produced outside of a business. Examples of external data are:

• Customer information


• Market trends 


• Search engine queries 


• Social media 


• Databases 


• Public government information 


• Customer feedback 

There are so many sources of external data. But still, you need them to build a standout brand that remains relevant no matter the season. 

You must be able to collect data from as many external sources as possible, process this information effectively, and filter it to a central data system that allows you to analyze and use it thoroughly. 

 

Streamlined Processes 

As your business grows, your processes must become more efficient. If they don’t, you won’t be able to keep up with demand. In addition, your employees will become frustrated and unhappy, halting their productivity and disrupting the workplace culture. 

Tech advancements can streamline your processes and help you avoid the above. 

For example, artificial intelligence (AI) tools can increase financial visibility. They can identify economic patterns and help businesses make more informed financial projections and decisions. As a result, they can allocate resources more effectively. They can also better support their team, increasing efficiency and ultimately inciting growth. 

 

A More Cohesive, Productive Team 

A more cohesive, productive team is the result of successfully integrating tech advancements with culture. The right tech tools can increase collaboration, improve performance, and make room for flexibility in your organization. And all of these things are foundational for culture. 

The proper technological advancements equal a more bonded, functional team. And that equals a more robust company culture. 

Increased collaboration 

If you haven’t heard, remote work is thriving. Up to 92% of employees work remotely at least once a week. 68% would prefer to do it full-time. And 75% say they’d have a better work-life balance as a remote employee. 

Offering remote work is one thing. Giving employees an exceptional remote work experience that supports collaboration regardless of location is another. You need practical tech advancements to make the latter happen. 

Increased collaboration and an exceptional remote work experience aren’t possible without tech advancements, from video conferencing tools to project management software, instant messaging, cloud storage, and real-time data-sharing tools.

  

Improved performance

When your team collaborates better, individual and group performances also improve. In addition to giving your employees the tools to help them work together, you need tools to help you manage their performance. 

For example, employee monitoring software monitors your employees’ activity online and other activity on the computer. Used ethically and correctly, employee monitoring software can give insight into how your employees navigate their computers, communicate with coworkers, what they’re using the internet for, and how they work to complete projects. 

Pair the above with time-tracking software to monitor your employees’ work schedules, and you’ve got some great data on how to get the best performance from your employees. 

Ultimately, when your employees perform better, your business grows, and so does your company culture. 

More flexibility 

Tech advancements can facilitate more flexibility in your business too. Let’s use a robotic arm in a manufacturing plant as an example. 

Using a robotic arm in the sorting and packing lines can free up employees for tasks that need them, like operating more complex machinery or quality control roles. As a result, you can take care of the repetitive tasks more efficiently and use your employees’ skill sets better, which helps grow your business. 

You can also afford to be more flexible with your employees’ work schedules with technology. As mentioned above, remote work is thriving. The right tools make flexible work schedules possible. And flexibility facilitates a healthy work-life balance for your employees, ultimately injecting positivity and productivity into your culture. 

 

Social and Environmental Responsibilities

The business’s commitment to social and environmental responsibilities is a considerable part of company culture. The best workplace cultures support not just what’s happening inside the business but also what’s happening outside of it, social and environmental happenings in particular.  

Tech advancements can give you insight into social and environmental missions and initiatives that align with your business’s values and goals. Armed with this information, you can better support these missions and initiatives in the most authentic ways. 

For example, environmental sustainability is on the list of top small business trends. Using specialized data analytics tools, you can track sustainability efforts with key performance indicators (KPIs) like energy consumption, supply chain waste, and carbon footprint.   

Diversity, equity, and inclusion (DEI) is another pertinent topic among consumers and businesses. You should work to make your culture as inclusive and diverse as possible while supporting DEI-focused nonprofits and missions. 

Data is critical for doing the above. But so are tech advancements like social media. Social media can help you stay on top of DEI conversations and connect with organizations that align with your initiatives. 

Clinging to your social and environmental responsibilities with the help of technology will benefit your internal culture and strengthen your contributions to a more just, sustainable world. 

 

Joining Tech Advancements with Cultural Initiatives is Crucial for Growth

Adopting technology and using it to advance cultural objectives is an intelligent way to achieve overall business goals and growth. Streamlined processes, effective data use, more substantial social and environmental commitments, and a more productive, cohesive team will result. 

Use the information above to make an insightful decision about integrating advanced technology with culture for a thriving business in the future.