Since launching the contest in 2014, H-E-B has reviewed more than 5,500 samples of the most creative and mouthwatering Texas-made food and beverages, deemed more than 960 unique products worthy of shelf placement and awarded nearly $2 million in prize money, marketing, supplemental support, and mentoring.
The open solicitation for product ideas will start on February 22nd through April 6th, 2023 at 4:59:59 p.m. Interested food and beverage suppliers will have a chance to use our online portal to submit their exciting products and creative ideas. Like the past nine years, H-E-B Business Development Managers will cull through the entries. The top finalists will present to a panel of judges, who will determine the Grand prize, 1st, 2nd, and 3rd place winners, which is slated for the August timeframe.